Tuesday, July 30, 2019

The Cost of Quality



Cost of quality is a methodology that allows an organization to determine the extent to which its resources are used for activities that prevent poor quality products/ servicesThe term refers to the costs that are incurred to prevent, detect and remove defects from products.

Quality costs are categorized into four main types. These are:

1.       Prevention costs
2.       Appraisal costs
3.       Internal failure costs and
4.       External failure costs

In today’s environment, many industries/laboratories are challenged to maintain or increase their quality but by lowering their overall costs. It is considered to be a critical success factor for achieving competitiveness.  The reduction of quality costs is only possible if they are identified and measured.
However, Cost of Quality (COQ) = conformance costs + non-conformance costs.

Cost of conformance- is the price paid for prevention of poor quality.
Example- inspection and quality appraisal

Cost of non-conformance- is the cost of poor quality caused by product and service failure 
Example- rework and returns

Limitations associated with COQ-

There are a few limitations associated with a COQ concept.
1.  COQ Data is only a finance-board for the current performance and not a improvement by itself. Hence in terms to improve, it still need to be analyzed for root cause of a problem and then take action to fix those problem.
2.  It is difficult to identify and quantify ‘hidden’ failure costs associated with poor quality such as  customer complaint, equipment incidents, adverse events resulting from inaccurate laboratory results, loss in customer confidence, deterioration in reputation.

Cost of quality –

Do it right at first time! Conformance must be achieved the first time at each step in the value stream or else costs of quality begin to accrue. In order to correct or subside a single mistake/unacceptable result, much of rework is involved. It leads to waste of consumable, time and energy. At the end, a failure to meet an expectation of the physician or patient is a failure to conform to their requirements. 
Crosby defines quality as ‘conformance to requirements’ and says this definition is necessary to allow us to measure quality. 

Types of cost
Description
Elements
Prevention cost 
Result from activities that keep defects from ever occurring
• Planning for quality
• Quality improvement team meetings
• Quality education and training
Appraisal cost 
Result of activities that are designed to identify deficiencies at any point along the value stream and maintain high quality levels
• Auditing products, processes, or services
• Calibrating measuring and test equipment
• Validating instruments
Failure cost                     
Internal failure   costs                   
Accumulated as defects are found and corrected before results are delivered to physicians and patients
• Repeat testing
• Lost specimens
• High inventory due over ordering of supplies
• Data entry error
External failure   costs
Accumulate as corrections are made to defects found after delivery of testing results to physicians and patients 
• Unacceptable turnaround time for test results
• Revised reports
• Recalled results 
Typical size of various cost element-

Prevention costs
1%
Appraisal costs
4-6%
Internal failure costs
10-12%
External failure costs
10-15%
The total quality costs                                  25-35 % of turnover

Visible and Hidden costs-

Failure costs are like an iceberg. Some costs are easy to see and recognize, and some are hard to see and identify (like the hidden part of an iceberg). Some of these hidden costs are found in functions that support the value stream such as failures associated with billing, resource planning, supply chain, information technology, etc. It is  important that these functions are recognized for their contributions to the value stream and to the costs of quality.





Example of COQ in laboratory-

Let's try to calculate COQ in a clinical laboratory of healthcare center. The cost price quoted here are just an imaginative and approximate prices and the data does not belong to any laboratory as such. So let's have an example-
  

Cost of good quality
Cost in AED
Prevention costs of quality (COQP)
Preventive maintenance and calibration of laboratory equipment and instruments
 37,885.51
 
 83,810..12
Office supply costs for quality related preventive activities
  40,382.81
Total quality assurance and competence training and continuing education for laboratory staff
 5,541.80
Appraisal costs of quality (COQA)
Cost of quality control and calibration reagents
  42,593.66
 85,400.32
Annual accreditation and inspection costs
 26, 871.68
External quality assurance proficiency testing
 11,289.27
Other process improvements and quality activities
 4,645.71
Cost of poor quality
Internal costs of poor quality (COQI)
Costs of poor inventory management (wasted reagents)
 11329.66
 21, 131.57
Costs of quality control/ calibration failures/ repeats of all analyses
 8509.18
Estimated data entry errors and rework cost
  1,112.77
Processing and accessioning errors and rework costs
 179.952
External costs of poor quality (COQE)
Estimated costs of pre-analytical errors
  6,731.69
 12,905.16
Estimated costs of  analytical errors
  2,141.07
Estimated costs of post-analytical errors
  4,032.40

For the purpose of this analysis, we limited external failure costs to the cost of identifying and correcting errors based on customers services concern forms received from clients.

So we can conclude that approximately, 
Total COQ was spent on costs of good quality= 83% (41% prevention costs and 42% appraisal costs), and
COQ was spent on costs of poor quality= 17% (11% internal failure costs and 6% external failure costs).

Benefits of COQ
1.     This speaks language of management- Finance management !😄
2.     We can prioritize quality improvement projects
3.      It helps identify waste in the system
4.     Help identify cost reduction target

An illustrative example-

Quality cost data of a medium sized company in India, had the following figures-
Sales : Rs. 51.00 (lakhs)
Returns: Rs. 2.00 (lakhs)

Hence net income of the company is : Rs. 51.00 – Rs. 2.00 Lakhs
                                                                      : Rs. 49.00 Lakhs.

Manufacturing and distribution costs are as follows-
Raw material and consumables       : Rs.     13.15 L
Other expenses like Calibration       : Rs.     15.00 L
Labour expenses                                   : Rs.     10.05 L

Hence, Total Expenses                          : Rs.      38.20 L

COPQ elements are as follows-
Prevention costs                                  : Rs. 1.20 L
Appraisal Costs                                    : Rs. 3.75 L

Total Cost of conformance                : Rs. 4.95 L

Internal Failure costs                         : Rs. 5.05 L
External Failure costs                        : Rs. 4.30 L

Total cost of non-conformance         : Rs. 9.35 L

Hence, COPQ or TCOQ            = COC + CONC
                                                    = Rs. 14.30 L


Ø To find relative contribution of various cost elements against overall COPQ-

Preventive cost          : (1.20/14.30) X 100 = 8.4%
Appraisal cost            : (3.75/14.30) X 100 =26.22%
Internal Failure         : (5.05/14.30) X 100 =35.31%
External Failure         : (4.30/14.30) X 100 =30.07%

COC or COQ                : (4.95/14.30) X 100 =34.62%
CONC                            : (9.35/14.30) X 100 =65.38%

COPQ= COC + CONQ = 100 %


Ø To find COC, CONC and COPQ % over sales.

COC % over sales       : (4.95/51.0) X 100 = 9.71%
CONC % over sales    : (9.35/51.0) X 100 =18.33%
Therefore, COPQ = COC + CONC = (14.3/51.0) X 100 = 28.04%


Ø To find ratio of COC, CONC and COPQ to profit

Now profit = Net Income – All Expenses
                  = (Sales-Return) – Expenses
                  = (51.0 – 2.0) – 38.20 Lakhs
                  = 10.8 Lakhs

Ratio of COC to profit = (4.95/10.8) = 0.46
Ratio of CONC to profit =(9.35/10.8) = 0.87
COPQ= COC + CONC to profit
            = (14.3/10.8) = 1.32

Advantages of using quality- cost for management-
1.     Reducing COPQ is one of the best ways to increase a company profit.
2.      Provides manageable entity and a single overview of quality
3.      Priorities problems and provides a means to measure change/improvement.
4.      Provides a means to correctly distribute controlled quality costs for maximum profits.
5.      Promotes the effective use of resources
6.      Provides incentives for doing the job right at first time and every time.
Hope you enjoy this article and will help you all in your organization to calculate cost of quality.
Enjoy reading and if helpful please implement it!


Reference-



Kano Model



 The kano model was developed by Dr. Noriaki Kano, a professor at Tokyo Rika university Japan and Consultant. He developed Kano model in 1980s. Kano model offers insight of product attributes which are perceived to be important to customers. Kano model classifies customers on the basis of customer satisfaction.
                                                                  
Dr. Noriaki Kano


Classification of product and or service attributes based on which customers satisfaction varies-

1.      Attractive Quality-
It is the basic attributes of product and or services which provide satisfaction when achieved fully. This type of attribute do not cause dissatisfaction when not fulfilled.  Example- A label with an inbuilt thermometer on a bottle of the milk packet showing temperature.

2.      One-dimensional quality-
It is the attributes of product and or services which provides satisfaction when fulfilled and dissatisfaction when not fulfilled. These are product or service attributes that companies use as competitive tools.
Example- 10% more milk in packet offered on same price will result in customer satisfaction. But if found to be less than stated offer the customer feel misleaded and leads dissatisfaction.

3.      Must-be quality-
These attributes are taken for granted when fulfilled but results in dissatisfaction when not fulfilled.
Example- A customer will automatically assume the milk does not drip down the bottle when kept on rack. If it appears that the bottle is faulty, it will result in dissatisfaction.

4.      Indifferent quality
These are attributes that relate to parts of product or service which cannot determine whether they are good or bad in advance and at a later stage.
Example- The label of a milk bottle is primarily intended to inform the customer about the type of milk and its richness. When this label comes off the bottle, this does not have to be a problem for the customer.

5.      Reverse quality
A high degree of quality and performance of product or service which does not always result in customer satisfaction. As few customers may like it or  not alike.
Example- One customer may perceive a high-tech innovation as a complimentary whereas this may irritate another customer.

Customer satisfaction can be increased to some extent, If product or service is developed as per the customer needs and requirements.

When to use Kano Model-
Kano model is a tool in assessing customer satisfaction. However it is used during-
1.      New product development
2.      New service development
3.      Market strategy determination
4.      Project selection particularly in Lean Six Sigma and Design for Six Sigma.

Pictorial representation of Kano model-




Conclusion-
The Kano Model is a useful framework for product teams looking for prioritizing functionalities they believe will delight customers.



Monday, July 29, 2019

Customers needs & expectations


Market scenario-
Quality of product or services as become a necessity for survival and also for growth of an organization in this global market. Quality is defined by end users in form of dimensions. They are-

Dimension
Product (eg. Car)
 Service (eg. Car repair)
Performance
Everything works, fit and finish
All work done at agreed price
Aesthetics
Ride, handling grade of material used interior design soft touch
Friendly, courteous, competency, quickness. Clean work/ waiting area
Special features
Leather air vent, CD player, infotainment pack etc.
Fix the problem efficiently, quick services, follow ups and call when ready etc.
Reliability
Infrequency of breakdowns
Work done correctly, ready when promised
Durability
More mileage, resistance to rust and corrosion
Responsiveness, willingness to help customers
Perceived quality
Top rated and luxurious car
Award winning service
serviceability
Handling of complaints and /or request for information
Handling of complaints

Challenges with service quality-
-          Customer expectations often changes
-          Different customers have different expectations
-          Each customer contact is a “moment of truth”
-          Customer participation can affect perception of quality
-          Fail-safing must be designed into the system.

Benefits of quality
1.      Higher customer satisfaction
2.      Reliable products and services
3.      Best efficiency of operations
4.      More productivity and profit
5.      Better morale of workforce.
6.      Lesser rejections and reworks.
7.      Less inspection costs.
8.      Improved processes
9.      More market sales
10.  Spread of happiness and prosperity
11.  Better quality of life for all
12.  Assured job of employees.

How to quantify quality ?

Quality of product or service desired by any customer is quantified by quality characteristics which are basically 2 types-
1.      Measurable quality (Quantitative)
2.      Non measurable quality (Qualitative)

Measurable quality (Quantitative)- is referred to the quality of product or services which could be measured. Example- any dimension, chemical composition, height, weight, thickness, viscosity, hardness, temperature, pressure,  MTBF, MTTR etc. They are two inseparable parameters: Average and Variability.

Non-measurable quality or attributes (Qualitative)- is referred to the quality of product or services which couldn’t be measured. Example- Hue, flavor, taste, beauty, print peeling, scratch, crack, leakage, satisfaction, etc. They have only one parameter: proportion or percentage.


Myths and Realities of Quality-






Myths
Reality
Is costly
Is an investment to reduce long term cost.
Is mundane in inspection
Is diagnostic, corrective and preventive action
Problems are due to workmen
Problems are 80% due to management
Is QA manager’s job
Is everyone’s job.
Primarily of those who produce and
Secondarily of support services
Hindrance to production
Increases number of goods for sale
Is impossible
Is just a mind set and is in our control.

Comparison of QC, QA, TQM and TQOM or WCM
Aspects
QC
QA
TQM
TQOM or WCM
Philosophy
Inspection
Compliance to standard
Prevention
Continual improvement at all spheres of activities
Approach
Segregation of good from bad.
Product control
Process control
Pre-process control. (design stage)
Setting goals based on SMART principle and achieve them using PDCA cycle.
Responsibility for quality
QC Department
QA Department
Originating department
Companywide:
Top management leading from front
Focus
Product
Manufacturing
External customers
All stakeholders
Benefits
Few
Consistency in manufacture
Ensures quality
Ensures growth and sustainability
Limitations
Does not address root causes of problem
Difficulty in interpretation for service sector. Still an inspection process.
Difficult in total employee participation
Changing the culture is still a problem.

Conclusion-
          We need paradigm shift in our thought process.

Ref-



About Me

Ms. Sushma Uttam Kanukale, working as Quality Manager and Medical Laboratory Technologist in Dubai.10+ years of professional experience. BSc. (Microbiology & Biochemistry), PG-Advanced MLT, PGDTQM, Internal Auditor for ISO 15189:2012, Coordinator, Implementer, Trainer, Author, Blogger, Passionate Healthcare Quality Proferssional. Strengths-Family, Smart work, self-motivation, dedication and learner. I am thankful to my family, friends and well-wishers in my life who has been supporting me for the maintenance and moderation of this website. Welcome to myqualitytools.blogspot.com. Enjoy reading!!